About Wilson Pok


I completed my PhD in physics at the University of New South Wales in 2010. Subsequently, I have applied data science and machine learning in a range of industries, including financial services, media, telecommunications, and retail.


Author's posts

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Experimentation platforms at scale

We examine how experimentation platforms used by search engine and social media companies have been designed to handle a range of experimentation issues that occur at scale.

  • Experimentation
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How uplift modeling works

Uplift models are used to identify customers who are most likely to respond positively as a result of receiving some intervention.

  • experimentation
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