Ambiata are global leaders in Attribution Marketing, founded after years of research and development at NICTA, Australia’s largest organisation dedicated to information communications technology research. Our Attribution Marketers include scalable software engineers and PhDs, global experts in machine learning and predictive data engines.


We convert business problems or questions into quantitative truth – essentially numbers and algorithms – that are fed into our unique Marketing Attribution Engine to make data-driven reality the key driver of business growth.


We have achieved significant performance uplift for clients including leading banks, insurance companies, telecommunication providers, retailers and media outlets. We also partner with marketing agencies and consultancies who want to drive and measure sources of success and failure. View case studies.

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