Big Data is seen as the holy grail of consumer insight

By July 29, 2015 Insight No Comments

Data scientist Rami Mukhtar created the Big Data research group at the Government’s top ICT research centre, NICTA. It was his two year collaboration with the Commonwealth Bank that gave it the leading financial services technology in Australia. Jodie Sangster is the CEO of the Association for Data Driven Marketing and Advertising. Both Rami and Jodie speak to Ticky.

Watch the interview here